While the traditional automotive industry continues to play an important role in the global economy, it has been facing a number of challenges in recent years: new players enter the market, customers demand new services and the digital transformation changes production processes as well as vehicles themselves.
The traditional application areas of vehicles are also changing. The demand for e-mobility is on the rise and digital technologies enable new concepts like car sharing, connected cars and autonomous driving.
Europe holds a strong position in exporting vehicles although relevant parts of the production process have shifted to emerging economies. Value chains are changing rapidly, forcing traditional carmakers and suppliers to adapt their business models.
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